AI-fabricated endorsers are now endorsers in FTC terms.

Tokto records every model decision, every creative prompt, every paid-media interaction, and every vendor AI call that touches a client brand or a regulated claim, ready for the FTC, NAD, the AG, the client GC, and the carrier.

What you get with Tokto

• Every model decision tied to a client, a brand, a campaign, a claim, a model version, and a disclosure.
• A complete record for the FTC, NAD, the AG, the client GC, opposing counsel, and the carrier on the same evidence.
• Policy at the model: no claim past substantiation, no synthetic content past disclosure, no audience data outside scope.
• Defensibility under FTC Section 5, Endorsement Guides revisions, NAD self-regulation, BIPA, and SAG-AFTRA at the same time.

How it works

Tokto governs the AI surface of the creative business. Creative co-pilots, paid-media assistants, personalization models, vendor AI tools — all become records at the moment they fire. The record carries the client, the brand, the campaign, the claim, the disclosure, and the consent captured. The GC controls one trail, not seven dashboards.

When the FTC opens an endorsement inquiry, when NAD challenges a claim, when a client GC asks how a creative was produced, the record is the same record. The GC answers in days, not depositions.

What goes wrong without it

• An FTC final order against the agency for AI-misrepresented accuracy. Workado-class consequence — annual compliance reports for four years.
• A deepfake ad reaches a paid channel. The client claws back the fee. Carrier pulls media liability.
• A claim-substantiation tool produces an unsubstantiated claim. NAD requires modification. Brand confidence drops.
• Audience personalization across clients triggers BIPA. The first class certifies on the agency, not the client.